The Metaverse Beauty Week is annual beauty festival in the metaverse that features participation from renowned beauty brands such as LUSH, Cosnova, Valdé Beauty, Neutrogena, and many others.

The event was organized by creative agency CULT in collaboration with leading metaverse platforms Roblox, Decentraland, and Spatial.

Starting  June 12, 2023, and running through Friday, June 17, 2023, the virtual event offers a wide range of activities. Participants can engage in mini-games, attend parties, explore beauty showcases, meet and interact with beauty influencers, and take part in masterclasses, among other experiences.