Mastercard’s artist accelerator program has launched its second season with exclusive Music Pass NFTs. Created in partnership with OnesToWatch, the initiative supports artists in navigating Web3 and exploring new revenue streams. Users can claim their Music Pass by answering five music preference questions to create a personalized NFT, featuring unique AI-generated soundtrack and artwork. Holders gain access to an AI music studio, behind-the-scenes content, and the opportunity to secure concert tickets.