Louis Vuitton’s latest NFT drop brings fashion and digital innovation together with the debut of the exclusive “Varsity Blouson” jacket, designed by Pharrell Williams. Limited to 200 units, this phygital piece will exist both physically and digitally as an Ethereum blockchain NFT, exclusively available to VIA Treasure Trunk holders. Priced at €7,900 each, this release continues Louis Vuitton’s journey into the Web3 world, offering unique experiences to its loyal customers while tapping into the burgeoning fashion NFT market.