Non-fungible token (NFT) project Doodles announced the Toy Factory this week, describing it as a service that can “transform any image or idea into a custom toy.”
Starting August 19, 2026, users will be able to submit photos, drawings, or written concepts and have them turned into full-color custom art toys.
Further details on pricing, production, ordering, shipping, and the number of toys available have not yet been disclosed.
From NFTs to AI and Physical Products
The Toy Factory follows Doodles’ expansion into AI earlier in 2026.
Doodles AI launched in March 2026 a platform designed to allow users to generate images through the Doodles visual language.
The Toy Factory extends that concept from digital creation to physical objects. Instead of stopping at an AI-generated image, users will be able to turn a concept into a physical collectible.
Doodles has not yet announced whether Toy Factory creations will be connected to NFTs.
Doodles’ Recent History
The Toy Factory is the latest development in a series of moves that have expanded Doodles beyond its original NFT collection.
2024: Brand Partnerships and Platform Expansion
In February 2024, Doodles partnered with Casio on a G-SHOCK watch inspired by the project. The collaboration combined Doodles artwork with a physical product.
In March, Doodles announced a partnership with MNTGE for NFT-inspired vintage jackets, with each jacket incorporating NFC technology.
In April, the project introduced “Dullsville and the Doodleverse,” a storytelling project involving Pharrell Williams, Lil Wayne and other artists. The initiative expanded Doodles from an NFT collection into a broader entertainment property.
Doodles then partnered with Adidas in August 2024 on limited-edition apparel inspired by Pharrell Williams’ Deysi character.
In September, Doodles and Rubik’s announced limited-edition cubes alongside digital collectibles and a digital comic.
The project’s partnership strategy continued in November, when McDonald’s teased a Doodles collaboration, which resulted in a holiday campaign featuring limited-edition cups, digital collectibles, music, and animated content.
2024: Stoodio Moves to Base
In June 2024, Doodles migrated its Stoodio avatar platform to Base, Coinbase’s Ethereum layer-2 network, as part of its effort to expand the platform and its digital-identity ecosystem.
2025: Doodles Introduces $DOOD Plans
In February 2025, Doodles announced a leadership change involving founder and creator Scott Martin and disclosed plans for the $DOOD token.
The proposed token has a total supply of 10 billion, with 68% allocated to the Doodles community. Doodles also outlined plans for a future bridge to Base.
