Beauty

L’Occitane collaborated with Emperia to enter the metaverse with a virtual store.

Sephora is back with its Sephoria beauty annual event. This time, the event will provide a glimpse into …

Fenty Beauty has joined the metaverse with a virtual cosmetic-related experience on Roblox.

Creative agency CULT has partnered with the top metaverse platforms Roblox, Decentraland, and Spatial to introduce the Metaverse …

Elizabeth Arden has teamed up with Obsess to venture into the metaverse with a virtual store.

L’Oréal has released new metaverse hair looks on Roblox, Ready Player Me and Zepeto.

Coty has entered the metaverse with the launch of “Coty Campus,” a virtual place for its worldwide employees …

NYX Professional Makeup has announced the launch of GORJS beauty DAO’s first NFT collection, “Dream Vortex.”

Clinique has launched “Clinique Lab,” a metaverse experience that allows customers to learn about the brand’s rich heritage …

Maybelline New York promotes its new mascara with a campaign featuring the brand’s first avatar, May.