Adidas is launching its NFT collection “Into the Metaverse” this Friday, following its recent partnership with Bored Ape Yacht Club, Punks Comic, and crypto investor Gmoney.
Image source: adidas.com/metaverse
NFT owners will have exclusive access to merch drops, and Adidas announced that members will have a say in what kinds of experiences and products it puts together for its community of owners.
Adidas will begin selling the NFTs on its dedicated official website on December 17th for 0.2 ETH, or about $800 USD.
The Verge reported that “NFT buyers will get access to “digital and physical” Adidas products and experiences. At first, the physical goods will include the tracksuit worn by Indigo, a hoodie with a blockchain address on it, and an orange beanie.”
Founder and Editorial Lead, Flavia spent seven years in economics before realizing that data only tells half the story. In 2021 she founded Cryptoflies to find the other half—the human intent behind the code. Writing at the intersection of Web3, NFTs, and the metaverse, she uncovers how emerging technologies are quietly reshaping our reality.
