Animoca Brands Spearheads Web3 Expansion and NFT Adoption in Japan

Animoca Brands Japan pioneers Web3 expansion in Japan, partnering with Nine Chronicles M for NFT sales.

by Flavia S.
animoca brand japan nft web3

KEY POINTS

  • Animoca Brands Japan partners with Nine Chronicles M to introduce in-game non-fungible tokens (NFTs) on the Coincheck NFT marketplace.
  • Animoca Brands strategically targets Japan for expansion, leveraging its rich entertainment culture to foster adoption of Web3 technologies.
  • This partnership follows Animoca Brands’ broader strategy of global expansion in the Web3 space, evidenced by recent initiatives such as establishing a physical Web3 hubs in Riyadh, Saudi Arabia, and forging partnerships to integrate Korean Web3 culture in South Korea.

Venture capital firm Animoca Brands remains steadfast in its mission to advance Web3 globally, with its subsidiary, Animoca Brands Japan, setting its sights on Japan through strategic partnerships.

According to a press release, one of its first endeavors in this direction involves a collaboration with the blockchain game Nine Chronicles M. As part of this partnership, the in-game non-fungible tokens (NFTs), known as “De: Centralized Cat (D:CC),” will be accessible for purchase starting April 3 on the Coincheck NFT marketplace.

Holders can use the De: Centralized Cat (D:CC) NFT as a profile image within the game account, as well as an avatar for the character, and earn exclusive tokens by locking up it in the game.

The decision to target Japan for Web3 expansion stems from the recognition that the country often faces barriers due to language and unique laws. However, Japan’s rich entertainment culture, encompassing anime, manga, and gaming, exhibits a strong alignment with Web3 principles, making it a promising market.

Since its establishment in 2021, Animoca Brands Japan has been dedicated to supporting the global expansion of Japanese intellectual property (IP) and content within the Web3 ecosystem, while also facilitating the introduction of international IP to the Japanese market.

The collaboration with Nine Chronicles M represents just one of Animoca Brands Japan’s initiatives. In March 2024, the company assisted Blowfish Studios in conducting NFT sales for the blockchain game PHANTOM GALAXIES on the NFT marketplace αU Market.

Nonetheless, Animoca Brands has long been at the forefront of the Web3 landscape. Notably, it recently partnered with KACST to establish a physical Web3 hub in Riyadh, Saudi Arabia, underscoring its commitment to global expansion. Moreover, in February, it extended its Mocaverse NFT project into South Korea, forging strategic alliances with key entities to integrate Korean Web3 culture.

Editor’s note: This article has been revised to include additional information regarding the De: Centralized Cat (D:CC) NFT.

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