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Lorenz Bäumer is set to launch its new jewelry collection, “Roses Bäumer,” featuring eight rings that depict roses with gemstone petals. Each piece in this collection will come with a non-fungible token (NFT) passport.
For this launch, Lorenz Bäumer has collaborated with 3D tech studio Societhy and immersive experience specialists Next Decade to incorporate Web3 technology.
Each ring will be paired with an NFT passport, which will serve as proof of ownership and provide traceability information on the gold and gemstones used. Additionally, it will act as a digital NFT twin of the physical ring.
The prices for these rings range from €60,000 (around $65,000) to €220,000 (approximately $239,000). Buyers will also gain access to exclusive real-life (IRL) experiences and membership in Club 19. These experiences include a bird’s-eye view from the Colonne Vendôme, which is rarely open to the public, a tasting of some of the world’s rarest whiskeys, and an introduction to surfing.
Cédric Aumonier, the chief executive officer, stated, “Our goal is not to digitalize everything and go full-on in the blockchain. What we’re interested in is the novelty side of it, which allows us to trigger our clients’ curiosity and take them somewhere. It’s about the experience.”
This initiative is part of a growing trend where jewelry companies use blockchain technology and NFTs to offer their customers proof of ownership and enhanced community experiences. NFTs have shown potential in addressing some of the industry’s challenges, such as counterfeiting.
Earlier this year, J&M Jewelry ventured into the Web3 space by releasing a $22,000 14k gold piece with an NFT certificate. Additionally, major brands like Swarovski, Sterling Jewelers, and Harry Winston have filed trademark applications over the past two years, indicating their interest in NFTs and the metaverse.
