L’Occitane, the renowned French luxury retailer, has stepped into the virtual world with the launch of its virtual store. Developed by Web3 studio Emperia, the virtual store offers customers an entirely new way to explore and rediscover the brand’s body, face, hair, fragrances, and home products.

The virtual store provides an immersive experience that showcases L’Occitane’s rich heritage and educates users about their wide range of products and ingredients. Four of L’Occitane’s signature scents, Lavender, Almond, Immortelle, and Shea Butter, each have their own dedicated virtual spaces, with themed environments that perfectly capture the essence of the fragrance.

Inside the virtual experience, users can browse through virtual products, read detailed descriptions, and make purchases directly from within the metaverse. Additionally, the virtual store offers an interactive element, allowing users to collect ingredients as they explore.