The newly launched metaverse store, also influenced by the highly-anticipated release of Warner Bros. Pictures’ holiday film, Wonka, offers a virtual representation of Bloomingdale’s flagship store, divided into three separate sections: The Beauty Bar, showcasing cosmetics; Best Gifts Ever, presenting gift ideas and products; and the Wonka Room.

The Wonka Room mirrors the whimsical Willy Wonka chocolate factory, housing an array of potential holiday gifts, such as puzzles, pajamas, cosmetics boxes, and more. Visitors can interact with these digital items, view descriptions and prices, and make purchases directly from the virtual store.