Juventus Football Club, in collaboration with Adidas and Web3 fashion house Inbetweeners, is set to revolutionize fan engagement with their latest venture: a collection of non-fungible tokens (NFTs). With a limited edition of 1,897 NFTs, paying homage to the club’s founding year, this collection offers enthusiasts exclusive access to various experiences and prizes associated with the renowned team. Among the coveted prizes are the away and third kits for the 23/24 season, impeccably designed by Adidas and adorned with graphics inspired by the distinctive artwork of Gianpiero D’Alessandro’s iconic teddy bears.