To mark this year’s New York Fashion Week (NYFW), Tommy Hilfiger wants to make its fashion show more exciting.
Other than its classic physical show, this year’s also features a virtual one.
SUPERPLASTIC‘s characters (such as Guggimon, DAYZEE, and Janky) will appear in the fashion show, which will take place on Tommy Hilfiger’s virtual land, Tommy Play, on Roblox.
Clothing from Tommy Hilfiger’s fall collection will be worn by all the characters.
In this experience, users will be able to win or purchase exclusive digital items, customize a digital balloon, where they will contribute to the onsite art installation and claim their proof of attendance protocol NFT, and also create a digital wallet through their mobile devices and receive a Tommy Factory NFT.
Discover our exclusive multiverse Fall '22 fashion show within #TommyPlay on #Roblox, starring @superplastic @guggimon, @janky, and @therealdayzee in #TommyHilfigerXRichardQuinn. #TommyHilfiger #NYFW #Superplastic pic.twitter.com/zvbDESUBsy
— Tommy Hilfiger (@TommyHilfiger) September 13, 2022
Having filed a trademark application in March expressing its intention to enter the metaverse, Tommy Hilfiger expanded its presence on Roblox in June with its virtual community space ‘Tommy Play‘.
In this regard, it is clear that the fashion brand is keen to establish its Web3 presence and may plan more projects in the future.
