Hormel Foods, the American food processing company founded in 1891 in Austin, Minnesota, has filed trademark applications for “SPAM,” “SKIPPY,” “PLANTERS,” “MR. PEANUT,” and “HORMEL” to enter the metaverse and the world of non-fungible tokens (NFTs).
According to the trademark applications, submitted to the USPTO on July 6, the company aims to provide:
- NFT-backed media;
- Virtual foods and drinks for use in virtual worlds;
- NFT marketplace.
The news was shared via Twitter by metaverse trademark attorney Michael Kondoudis.
Spam in the Metaverse?
— Mike Kondoudis (@KondoudisLaw) July 11, 2022
Hormel Foods has filed trademark applications for
▶️ SPAM
▶️ SKIPPY
▶️ PLANTERS
▶️ MR. PEANUT
▶️ HORMEL
covering
✅ NFT-backed media
✅ Virtual foods and drinks
✅ NFT marketplaces
…and more#NFT #Metaverse #Web3 #Hormel #Spambrand #Hormel pic.twitter.com/3XfGYkNpaE
Increasingly, trademark filings related to NFTs and Metaverse are being filed, with the food industry leading the way.
Mars, UTZ, Conagra Brands, Panera Bread, Wingstop, Panda Express, McDonald’s, and others have also applied for trademarks to enter the metaverse with virtual food and drinks and embrace NFTs.
